Cruel 'Connectivity' Commercial 2017

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Our Generation

It’s not merely the people left in this room that have provoked the type of company we aim to become — it’s the hundreds of people that have worked with Cruel and supported us over the years. The same people that remain so vividly portrayed in the values and emotion of what we’re doing today.

These interdependencies, the relationships we form through our 20s — the ones we often overlook — are the same ones that end up shaping us.

We live in a different world today, but our generation more than any other, recognizes that we are all in it together; and while it feels more fractured than ever before, it is still mendable. Given our likeness and connectedness as a generation — as young people — we are best equipped to mend it.