A modern Greek restaurant rooted in tradition.

Our challenge when designing Greek & Co’s branding was inviting tradition into a new-age Greek restaurant. We wanted to convey the warmth and comfort of the Greek Taverna without relying on widely used Grecian typefaces. Furthermore, we also wanted to represent a seamless unity between old and new — between traditional iconography and minimal form.

We embraced the lines of the classic Greek key motif, creating a custom typography that was later combined with a modern sans-serif font. What we ended up with was a mark that carried the comfort and familiarity of traditional Greek iconography, while remaining sleek and new-age.