Honey Bunches of Oats #ThisIsEverything (2017)

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For WayHome and Boots & Hearts – both taking place at Burl’s Creek Event Grounds in Oro-Medonte – we collaborated with Front Row Centre to execute Honey Bunches of Oats’ #thisiseverything activations. The activation involved a breakfast lounge, with our brand ambassadors giving away free cereal to festival-goers between 7:30am and 11:30am. CRUEL handled the staffing and video production for the two events, hand-picking some of our best ambassadors while having our production team on-site to capture it all.