Mini Meister Commercial (2017)

Click here to watch the full commercial


As Jagermeister launched their first miniature bottle in Canada, they wanted to advertise two biggest strengths of the product. Portability and share-ability made up the focus of their marketing campaign, and they wanted a video to highlight different situations where these elements were found. Casting a mix of influencers and and local actors, we conceptualized three different scenarios to properly capture the two themes. Additionally, we wanted to capture a premium, yet still edgy feeling with the content.