300,000 Attendees

10 Beautiful Days

50,000 Samples


An Ottawa staple, Bluesfest is the city's premier cultural event.

This property is one of the most cherished and beloved events in Canada. Started in 1994, Ottawa Bluesfest is the largest blues festival in Canada, and the second largest in North America. Taking place over 10 days in July and having a yearly attendance of 300,000, the 2017 iteration showcased musical guests 50 Cent, Tom Petty, Pink, Migos, and many more. We put together a sponsorship deal including Mott’s Clamato, Snapple Spiked, Canada Dry, and Hires Rootbeer & Vodka. This included distribution of samples of each beverage at the festival, as well as having the beverages sold from the bar.