Perfect Shot Commercial (2017)

Click here to watch the full commercial


When Jagermeister approached us for the ‘Perfect Shot’ video, they wanted to represent their brands transition from a party beverage towards a premium product. Additionally, it was important to the client that they produced localized content, and that Canada (and Toronto) were a key focus within the content. Taking all of this into account, we put together ‘The Perfect Shot’ video, comprising of quintessential Canadian landmarks and a fresh take on the ‘Canadiana’ narrative. Furthermore, focusing on a stepwise approach to the dropping temperature not only illustrated the association with the cold, but created a more dynamic feeling overall in the video.