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CRUEL is an independent marketing agency based in Toronto, focusing on creating brand experiences for clients in CPG, Alc-Bev, Fashion, Beauty, Sports, and Entertainment. Established in 2013, we explore contemporary themes in art, marketing, and culture to connect online and offline experiences. We deliver measurable, impactful results through brand-building and direct marketing campaigns for companies such as Sapporo, Tre Stelle, Polar Ice, Roots, Sports Illustrated, among others.

ROLE

CRUEL’s Production Coordinator is responsible for supporting production and logistics tasks as it relates to branded experiential marketing initiatives on behalf of CRUEL’s clients. The production function at CRUEL is defined by the process of developing, procuring, storing, and deploying goods to be used in conjunction with client project execution. Logistics further defines the coordination of systems that leverages third parties to facilitate company operations.

Production at CRUEL will require innovative solutions with the goal of creating efficiencies across company cost centres by strengthening internal processes, building strong relationships with our vendor network, and collaborating effectively with other team

Production Coordinator

FULL-TIME

    • Experience in logistics, supply chain, event production, and/or fabrication

    • Valid driver’s license, and proficiency in operating small to medium-sized vehicles

    • Baseline knowledge of building, fixing, and maintaining fabricated assets

    • Excellent analytical and organizational skills

    • Ability to manage multiple timelines concurrently

    • Strong relationship building skills

    • Self-motivated and communicative

  • Internal Collaboration

    • Collaborate with internal teams within areas of operations strategy, event planning, budget proposals, event programming, warehousing & logistics, and vendor procurement

    • Utilize project management platforms to ensure streamlined communication with other departments

    • Reply to internal communications in a timely manner, utilizing company systems including

    • Work alongside Operations teams to provide context on vendor invoices and support in managing project payables.

    Vendor Management

    • Support in growing CRUEL’s production and logistics infrastructure to support execution of client projects.

    • Negotiate and complete purchase orders for products, materials, and asset creation

    • Manage and maintain strategic relationships with CRUEL vendors and partners, responding to and actioning inquiries in a timely manner

    On-Site

    • Travel to client events and brand activations, ensuring smooth setup and quality control related to staging, asset placement, and visual appeal.

    • Coordinate with internal team as well as external vendors to create cost-efficient and streamlined solutions for client project deployment.

    • Be on-call on select evenings and weekends to troubleshoot problems that arise related to production & logistics

    • Develop detailed hour-by-hour approaches for setup, management, and tear-down associated with client projects at music festivals, grocery retail stores, outdoor spaces, and other locations.

    Inventory Management

    • Collaborate with other internal stakeholders to organize and manage CRUEL’s warehouses and operational hubs across the country.

    • Interface with digital inventory management tracker to ensure appropriate inventory for day-to-day items such as cleaning supplies, product sampling cups, staff uniforms, and other disposable items.

    • Maintain organization of warehousing spaces, working with internal team members to make sure proper organizational protocols are followed throughout project execution.

  • $50-65K PER ANNUM

  • CRUEL is a Toronto-based independent marketing agency specializing in Brand Experience and Creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results.

  • Experiential

    Experience Design

    Activation Development
    Installations and Pop-Ups 
    Event Production
    Interactive Sampling
    Logistics Management
    Staff Recruitment/Training
    Retail Environments

    Content

    Brand Storytelling
    Digital Strategy
    Content Production
    Commercial Photography
    Channel Planning
    Community Management
    Digital Platform Development
    Emerging Tech Integrations
    3D Motion Design

    Branding

    Research and Insights 
    Brand Strategy and Planning
    Brand Identity
    Art Direction
    Illustration
    Graphic Design
    UI and UX Design 

    Partnerships

    Strategic Partnerships 
    Negotiation and Contracting
    Sponsorship Framework 
    Property Representation 
    Sponsor Activation
    Valuation and Measurement

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