Delivering the power of Bai in-home with HelloFresh

CRUEL partnered with food delivery service HelloFresh, leveraging their preexisting national platform to offer consumers complimentary Bai products in-home with their food orders. The program drove trial of Bai with consumers via liquid-to-lips sampling, while also creating awareness among new users, and driving consumers back to retail.Each HelloFresh ‘Good in You’ box included weekly meal kits, two bottles of Bai, and a coupon highlighting product benefits, converting consumers at retail, and connecting product trial with in-store initiatives. The Bai Program featured two flavors, Ipanema Pomegranate and Molokai Coconut, and consumers across Canada enjoyed the complimentary bottles with their health conscious HelloFresh meals.

Client

BAI

Year

2021

Services

Strategic Partnerships
Product Sampling

CRUEL

Creative Agency

Collaborators

HelloFresh