Delivering the power of Bai in-home with HelloFresh
CRUEL partnered with food delivery service HelloFresh, leveraging their preexisting national platform to offer consumers complimentary Bai products in-home with their food orders. The program drove trial of Bai with consumers via liquid-to-lips sampling, while also creating awareness among new users, and driving consumers back to retail.Each HelloFresh ‘Good in You’ box included weekly meal kits, two bottles of Bai, and a coupon highlighting product benefits, converting consumers at retail, and connecting product trial with in-store initiatives. The Bai Program featured two flavors, Ipanema Pomegranate and Molokai Coconut, and consumers across Canada enjoyed the complimentary bottles with their health conscious HelloFresh meals.
Client
BAI
Year
2021
Services
Strategic Partnerships
Product Sampling
CRUEL
Creative Agency
Collaborators
HelloFresh