Elevating the cannabis experience out of this world

CRUEL conceptualized the Edison ‘Elevation Institute’ at the KIND Winter Fair to create a memorable experience for event attendees, positioning the brand as a producer that cares about consumers, the community, and forwarding the industry. Using a strategic communication hierarchy focused on Edison’s elevated products, and a stylized curated experience, CRUEL designed the Elevation Institute to demonstrate how Edison Elevates Your High. Ultimately, we drove almost half of the event attendees to the Edison Activation.