Taking the cannabis experience out of this world

CRUEL conceptualized the Edison ‘Elevation Institute’ at the KIND Winter Fair to create a memorable experience for event attendees, positioning the brand as a producer that cares about consumers, the community, and forwarding the industry. Using a strategic communication hierarchy focused on Edison’s elevated products, and a stylized curated experience, CRUEL designed the Elevation Institute to demonstrate how Edison Elevates Your High. Ultimately, we drove almost half of the event attendees to the Edison Activation.

Client

Edison Cannabis Co.
Organigram

Year

2021

Services

Event Concept and Production

CRUEL

Creative Agency and Event Production