The world of fashion and advertising are inextricably linked. That’s why OLG and LottoMax approached Mr. Saturday to build a collaboration you can only dream of. CRUEL designed and activated The Dream Vault, a high-end IRL activation to create synergy between the Mr. Saturday and Lotto Max aesthetics and a unique, memorable brand expression, connecting with contemporary consumers.
Client
Mr. Saturday
Year
2022
Services
Experiential
Experience Design
Partnerships
Collaborators
FCB, OLG