From cocktails to creation, Schweppes Experiences mimic real life

A nationwide grassroots Schweppes sampling campaign including a brand collaboration between mixologists, artists, and content creators. First, creating strategic partnerships with 50+ culturally relevant restaurants to distribute Schweppes product samples with take out orders. Secondly, we brought together high profile mixologists and artists from across Canada to develop bespoke cocktails, used as inspiration to create a unique piece of artwork that channeled the spirit of ‘effervescence’. Profiles of each collaboration were shared across owned and paid digital and social channels.